Broadcaster, style icon and champion of positive ageing, Jo Good, perfectly embodies PRAI’s philosophy. “I ignored my neck for years (didn’t we all?).  Then I discovered PRAI and realised it’s never too late to start, which is my philosophy to everything in life.  I’m not trying to look younger and PRAI understands that beauty doesn’t expire.  We can love every part of ourselves and I truly believe this inner confidence grows as we mature.”