Do you shy away from exfoliating because you’re afraid of redness and irritation? What if we told you there was acid that could remove dead skin cells, reduce pore size, improve radiance and even boost...

One of the most frequently asked questions we receive from customers is “What is the difference between Ageless Throat & Decolletage Serum and Ageless Throat & Decolletage Creme?” While both protect and nourish the tricky-to-treat neck area, there are some...

If you’re over 40 and battling red bumpy skin and spots, you may be wondering why your skin is suddenly behaving like an angry teenager. There could be a surprising explanation: rosacea. This common skin...

If you (like us) have been joyously venturing back into the high street lately, you may have noticed a rather exciting new launch in M&S. MenoGlow, co-created with PRAI and M&S, is the first ever...

As experts in targeted skincare, PRAI has partnered with M&S to bring you MenoGlow, a unique range designed to address the concerns of menopausal skin. At PRAI, we not only want to equip you with...

We understand that going through the menopause can be confusing. 73% of the women we surveyed said that their mothers didn't discuss the menopause with them. As leaders in targeted skincare for women 40+, we...

Keep your eyes on the prize! Did you know it's never too early or late to start using an eye treatment? Plus, it's one of the easiest steps to incorporate into your skincare routine to...

Ladies, do you find yourselves looking down at a screen all day, every day? Have you noticed new wrinkles forming on your neck? If you answered ‘yes’ to these two questions, it may be due to the...

With 1 jar sold every 60 seconds, our #1 bestselling  Ageless Throat & Decolletage Creme has become a skincare staple. As the global Neck Authority, we’ve helped women understand the importance of looking after their neck &...